Facebook is constantly updating and upgrading its Ads Manager to make sure that advertisers can useĀ it to its full potential, and reap the rewards. Just this week, Facebook rolled out some useful new changesĀ in its Ads Manager.
The newĀ changesĀ include tweaks to campaign objectives, the ability to use animated GIFs in video ads, date comparison, column hiding, as well as reach and conversion estimations when picking a budget. They havenāt actually rolled out fully across the platform, so if you are missing them, you should be getting them soon.
Campaign objectives on Facebook have changed. To be more exact, they have been āre-ordered.ā Now, Websites Clicks and App Engagement are part of one objective ā āTraffic.ā Traffic includes all the featuresĀ from Website Clicks and some of the features from the previous App Engagement objective.
Additionally, Post Engagement, Page Likes, Event Responses and Offer Claims objectives have been rolled into one ā āEngagementā ā which includes all Engagement objectives and the option to boost a post.
Finally, Website Conversions and App Engagements objectives are now called āConversionsā and helps you to increase conversions on your website or app, by optimisingĀ anĀ app advertās delivery for specific app events. The Conversions objective alsoĀ use features from the former Website Conversions and App Engagement objectives.
Itās not like the objectives themselves have changed significantly ā Facebook has re-organised everything in a way that most marketers will better understand.
Facebook has also added the ability for advertisers to use GIFs in their video ads. We donāt have any more information about this right now, as it hasnāt appeared on our account yet, butĀ AffinitivāsĀ Chris RubergĀ shared this screenshot recently.
We may not have this feature yet, but we do haveĀ the ability to create carousel ads that only have video.
Ruberg also found other changes and extra features that we havenāt been able to independently verify yet. The screen he shared point to date comparisons,
the ability to hide certain columns to be able to clean up reports,
and finally, projected reach and conversions based on a chosen budget.
Have you Ā seen these changes? Any others recently?