Google Opens Universal Analytics Beta To All, Creates A Single Analytics Platform For Tracking Online And Offline Interactions
Last October, Google announced the limited beta of Universal Analytics, an effort to bring new features like cross-platform and mobile app analytics, as well as the ability to incorporate data from offline sources, to Google Analytics. Today, it is opening up Universal Analytics to all Google Analytics customers.
As Google argued when it first announced this change, “measurement today is evolving from technology that counts site traffic into a broader system that measures your effectiveness in advertising, sales, product usage, support, and retention.” Universal analytics is meant to help business owners “to understand the changing, multi-device customer journey,” as Analytics product manager JiaJing Wang writes in today’s announcement.
Read the full article: TechCrunch
Microsoft is to learn the hard way that “a deal is a deal,” at least in the eyes of the European Union, by being forced to swallow a massive fine for breaching earlier promises made with the 27-nation bloc.
The software giant breached a settlement that it signed with the European Commission in 2009, which mandated that it display a “browser choice” screen on all existing and new PCs in the region.
Europe’s antitrust and competition chief, Joaquin Almunia, stressed the importance of maintaining the legally binding commitments.
“In 2009, we closed our investigation about a suspected abuse of dominant position by Microsoft due to the tying of Internet Explorer to Windows by accepting commitments offered by the company.”
He added: “Legally binding commitments reached in antitrust decisions play a very important role in our enforcement policy because they allow for rapid solutions to competition problems. Of course, such decisions require strict compliance. A failure to comply is a very serious infringement that must be sanctioned accordingly.”
A Microsoft spokesperson in Brussels said in an e-mail to ZDNet that the company takes “full responsibility for the technical error.” He added:
“We provided the Commission with a complete and candid assessment of the situation, and we have taken steps to strengthen our software development and other processes to help avoid this mistake — or anything similar — in the future.”
Read the full article: cnet
For decades, Microsoft Windows was the computer platform of choice — not just for the overhwelming majority of computer users, but also for a growing legion of malware creators. As the dominant computing platform, it offered the fattest, most lucrative target, and some of its fundamental architecture decisions made it vulnerable to many kinds of malware.
With the transition to the mobile era, Windows is no longer at the center of the computing universe — for users or for hackers. That role is now occupied by Android. According to Stephen Cobb, a distinguished security researcher for the IT security company ESET, “Android is like early Windows.” It’s now the locus for security attacks and prevention — even if it’s not getting as much attention in this regard as Windows used to.
Flying Under The Radar?
“There’s so much malware on Android, you’d think it would be a huge deal,” Cobb said. And the growth of is “huge,” he added, “both in the number of malware exploits and their increasing sophistication. The rate of growth in Android malware is impressive, and scary.”
At this week’s RSA conference in San Francisco, ESET did a live demo on Android, downloading an infected app that roots the phone and opens it up to whatever the attacker wants to do with it — including dumping out its entire contents in a few seconds over the Internet.
Why aren’t we hearing more about Android’s security problems? “It’s death by 1000 cuts,” Cobb said. Instead of emptying the bank accounts of infected users, the malware is more often used to for premium-rate SMS fraud against mobile carriers, “which isn’t bankrupting anyone immediately. They’re flying under the radar.”
“I don’t think the criminal underground is sophisticated enough that it is holding back,” Cobb said. It’s just that when a mobile platform is the target, “the model is many times a smaller attack — or you can look at it as part of a larger attack.”
Read the full article: readwrite