Social media offer a fantastic opportunity for businesses to connect with their audience in a fun, modern, and engaging way. One of the most modern and current of all social media channels is Instagram, a photo sharing site that is becoming an increasingly popular platform for both businesses and individuals.

Originally, users have been using Instagram to simply post individual images, but back in 2016, Instagram Stories feature was launched.

This provided users with the ability to post images, videos, and graphics that can only be seen for 24 hours before they disappear. The potential that this update had for marketing purposes was huge, and it didn’t take long for businesses all over the globe to begin to utilize this new platform.

But, why should Instagram be a part of your marketing strategy?

For a start, the number of active daily users of Stories stands at 300 million, and 20% of Stories that are posted by businesses result in a direct interaction with the user.

That’s a 1 in 5 chance of engaging with a user, a number that very few other marketing strategies are able to match up to.

If you are new to the Instagram Stories world, it can be a bit tricky to work out how it is best to get started.

Taking a look at the infographic below can help you get started, providing you with a range of examples and case studies of how other businesses are already using Stories successfully.

Source: 99firms.com